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Moving to Shopify should be invisible to Google and to your customers. We build and sign off the redirect map before a single product moves, migrate every order, customer, review and metafield intact, then monitor indexation daily for 30 days after launch.
The result: the rankings and revenue you spent years earning are still there on Monday morning — and the store is faster than the one you left.
Platforms We Migrate From
100+
Stores migrated
across 100+ migrations
1:1
URL redirect mapping
every legacy URL mapped
90%
Client retention rate
avg 6+ month engagements
A migration touches every URL you own at once. Done properly it is invisible to Google and your customers. Done the usual way — redirect map written the week of launch, URL patterns changed without checking, old blog paths forgotten — it costs a quarter or more of organic revenue, and the loss is usually noticed weeks after go-live.
The cost of a bad migration have climbed 40–70% in the last 24 months. Retailers that only buy clicks watch margins disappear — and most agencies’ answer is “spend more.”
“We migrated to Shopify last year and lost 38% of organic. Nobody built a redirect map.” — Retailer, Midwest
Most agencies pitch migration, B2B SaaS, and local services with the same playbook. Redirect strategy, canonical control and indexation recovery are a specialist discipline.
“Our developer said SEO would be fine. It was not fine.” — Retailer, Southeast
Most launches have no tested rollback. If something breaks on go-live day, the only options are fix forward under pressure or lose a day of trading. Looks good in a portfolio. Doesn’t sell organically.
“Every customer had to reset their password on launch day. Nobody warned us.” — Retailer
On most projects the redirect map is produced in launch week, from whatever URLs someone can export. Anything missed becomes a 404 the day you go live, and every link pointing at it stops passing value.
Shopify forces /collections/ and /products/ paths. Every WooCommerce or Magento URL you rank for today will change, and the same product is reachable at more than one URL unless canonicals are handled.
Order history, reviews, loyalty balances and metafields are where migrations lose things. And customer passwords cannot be transferred to Shopify at all — if nobody plans the reset email, your returning customers hit a login wall on launch day.
Every replaced app is a functionality gap. Subscriptions, bundles, B2B pricing and reviews rarely map one-to-one, and the gaps surface after launch when customers hit them.
“Your migration could keep every ranking you have earned so far. It's just not structured to.”
The starting point of every EcomOptix migration audit. Every one of these issues is fixable — none require a platform change. They require a migration team that treats your rankings as a specialist discipline.
91%
of migrations we audit ship with at least 3 of these 4 problems. EcomOptix audit data across 100+ ecommerce stores.
The same method on every migration — a 500-product WooCommerce store or a 50,000-SKU Magento build. It draws on our ecommerce SEO, Shopify SEO, WooCommerce SEO and ecommerce CRO services.
Before anything moves: a full crawl, every ranking URL exported, and a one-to-one redirect map signed off.
Products, variants, customers, orders, reviews and metafields moved with reconciliation counts at both ends.
A rebuild, not a copy. We map every app to a Shopify equivalent and rebuild custom functionality properly.
Launch is the start, not the end. We watch indexation, 404s and rankings daily and fix regressions fast.
You get this as a written scope before any work begins, with anything excluded named explicitly. Migrations go wrong when nobody agreed what was in scope — so we put it in writing first.
No black box. Every migration follows the same staged, reversible method.
Full technical audit of your Shopify or WooCommerce store. Complete ranking URL inventory. Customers & order history. Reconciliation counts. Paid spend audit. Conversion funnel review.
Collection page copy deployed. On-page optimization across products. Technical fixes live on production. Search Console change of address. First ranking movements tracked in national results.
Rankings held through launch. Redirects verified live before go-live, 404s monitored daily, and indexation of the new URLs tracked until it matches the old store.
Every ranking, link, and piece of content compounds. Organic share of revenue grows, and paid dependency drops — without the revenue drop retailers fear when they cut spend.
No lock-in contracts. No “that’s an add-on”. Every EcomOptix migration includes all of this.
Indicative outcomes from real ecommerce engagements. Individual results vary by store, category, and competition.
Of pre-migration organic traffic retained through launch. Every ranking URL mapped one-to-one before the build began. Category pages rebuilt from scratch.
Magento 2 → Shopify
Organic traffic retained through migration. US retailer, 12K SKUs. Collection pages moved from page 4–5 to page 1 for primary buying-intent keywords.
BigCommerce → Shopify · B2B
BigCommerce → Shopify
Products, customers and orders migrated with reconciliation counts matched at both ends. Nothing silently dropped in transit.
Magento 2 → Shopify Plus · 8 weeks
Figures are indicative of outcomes across migration projects. No specific ranking or revenue outcome is guaranteed.
★★★★★
Our last Shopify migration cost us a third of our organic traffic. This one didn’t move it at all. That is the whole review.
Laura K.
Founder · Retailer · Shopify Plus
★★★★★
They explained what was broken in our first audit and I immediately understood why two previous agencies had failed. Six months in, our collection pages rank on page 1 for our biggest category terms.
Marcus R.
CEO · Retailer · Migrated from Magento
★★★★★
A team that actually understands migrations — redirects, canonicals, indexation, data integrity. That’s what I wanted, not another generalist pitching me their B2B SaaS playbook.
Amanda C.
Owner · BigCommerce → Shopify
100+ verified five-star reviews · Top Rated Plus · 100% Job Success
Migration is our specialty, but not our only one. Explore the other store types we rank — or the specialist services we deploy on every engagement.
Shopify migration is the process of moving a store from another platform to Shopify without losing search rankings, revenue or customer data. The technical work is straightforward; the risk sits almost entirely in URL changes and redirects. That is why we build the redirect map before the build starts, not after.
We inventory every URL that matters — “every ranking URL exported,” “blog and campaign paths mapped,” “paginated archives included.” We map that demand to your collection structure, then rebuild those pages with real copy, filters Google can crawl, and product schema carrying dimensions, materials and availability. It builds directly on our ecommerce SEO and Shopify SEO work.
Shopify imposes its own URL structure, so your paths will change whether you like it or not. We handle the canonical duplication Shopify creates when a product is reachable through a collection, keep the old blog structure mapped, and put every redirect live at launch rather than in the days after — which is when traffic is usually lost — the same principle behind our conversion rate optimization work.
A Shopify migration is one of the few projects that can go permanently wrong in a single day. The buyers who get this right hire on evidence of method, not promises — so here is ours, along with the published guidance it follows.
We crawl the legacy store, export every URL that ranks, earns links or receives traffic, and map each one to a destination before the build starts. The map is signed off by you, tested on staging, and live the minute the new store goes up. Nothing is written during launch week, which is when the losses normally happen.
Google’s own documentation is unambiguous: use permanent 301 redirects, map each old URL to its closest equivalent rather than dumping everything on the homepage, update internal links, sitemaps and canonicals, and use the Change of Address tool in Search Console when the domain changes. Redirects should stay in place for at least a year — taking them down early is a common and expensive mistake. References: Google: site moves with URL changes, Google: redirects and Search.
Shopify forces /collections/ and /products/ paths, so URLs change on every WooCommerce or Magento move. Products stay reachable through multiple collection paths, which needs canonical handling. And customer passwords cannot be migrated to Shopify at all — that requires a planned reset flow and a customer email, or every returning shopper hits a login wall on launch day.
AI answers extract passages, not pages. We write self-contained 40–60 word answers under question-shaped headings, use comparison tables, and ship FAQ, Article and Organization schema with author attribution. Research on generative engines found citing sources and adding statistics lift citation rates by roughly 40% and 37%, while keyword stuffing reduces them.
Yes. Migrations are a core specialty — WooCommerce, Magento and Adobe Commerce, BigCommerce, Salesforce and custom legacy builds, moving to Shopify and Shopify Plus. We don’t run the same playbook we’d use for a t-shirt store.
We migrate to Shopify and Shopify Plus. That specialization means we already know your buying cycle, your freight objections, and who you’re competing with in the SERP.
Most migrations complete in weeks, not months 2–3, with revenue attribution measurable from month 3. Migration has a longer research cycle, so first-touch and last-click rarely match. Any agency promising page 1 in 30 days isn’t telling you the truth.
We migrate to Shopify and Shopify Plus, including Shopify to Shopify Plus moves and headless Shopify migrations. We also handle Magento, BigCommerce, and headless builds.
Engagements are scoped to your catalog size and competition — from a one-time technical audit and roadmap to an ongoing retainer. We work with US retailers doing $50K–$500K/month, plus enterprise builds.
Yes. Most migrations include Search Console change of address and Product feed reconnection. The goal isn’t to kill paid — it’s to make it efficient while SEO reduces dependency over time.
We’ll audit your migration risk, map your biggest collection page opportunities, and show you what competitors rank for that you don’t — with no obligation.
Takes 30 minutes. US-based team. You keep the audit regardless.
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