Shopify vs Etsy: Which Is Better for Selling Online?
A practical comparison of fees, traffic, SEO, branding, customer relationships, and growth. Short…
Ecommerce SEO Services That Grow Store Revenue
Category and product page SEO for $30K–$300K/month US ecommerce brands.
We’re an ecommerce marketing agency based in the US — working with Shopify and WooCommerce brands doing $30K–$300K/month across New York, Los Angeles, Chicago, Miami, Austin, and every US market in between. We build compounding organic revenue so your Meta spend stops being the only thing keeping the lights on.
+58%
avg organic traffic growth
4.8×
avg ROAS across clients
90%
client retention rate
— the US areas we work across
Technical SEOCategory Page SEOProduct Page SEOSchema & Structured DataCore Web VitalsInternal LinkingKeyword MappingCrawl BudgetDigital PR
US
US-hours team · ET
100+
Five-star reviews
100%
Job Success · Top Rated Plus
Your free SEO audit includes
- Technical SEO health check
- Category page opportunity map
- the US competitor gap report
- 90-day growth roadmap
— The ecommerce SEO reality
Most stores rank for their own brand name.
And almost nothing else.
Most ecommerce stores rank for their own brand name and almost nothing else. Their category pages — the pages with real commercial intent behind them — are built for looks, not search. Meanwhile most agencies are still selling blog posts and calling it ecommerce SEO.
01
the US CPMs are brutal — and getting worse
Meta and Google CPMs for the US ecom audiences have climbed 40–70% in the last 24 months. Brands that only know paid are watching margins disappear — and most agencies’ answer is “spend more.”
“Our Meta CPMs went from $12 to $28 in 18 months. Revenue stayed flat.” — Fashion Brand, the US CBD
02
Most US agencies don't specialize in ecom
Most US agencies pitch ecom, B2B SaaS, and local services with the same playbook. Category page SEO, product schema, and DTC funnel optimization are specialist disciplines.
“Our previous agency had 40 clients across 12 industries. We sell jewellery.” — Jewellery Brand, Paddington
03
Category pages built for looks, not rankings
US brands spend $200K+ on gorgeous category pages with zero body copy, zero structured data, and zero ranking potential. Looks good in a portfolio. Doesn’t sell organically.
“We redesigned every collection page for ‘visual storytelling’. Organic dropped 34%.” — Homewares Brand
— What's actually broken on most stores
Four issues we see in 9 out of 10
US store audits.
Paid ad dependency over 85%
The average the US Shopify brand we audit gets over 85% of revenue from paid. When ad costs rise, revenue drops proportionally — no buffer, no compounding channel.
Category pages ranking nowhere in US
Most brands rank for their brand name and almost nothing else — no category terms, no buying-intent terms. Organic exists only for people who already know them.
Checkout losing 60%+ on mobile
US buyers expect Shop Pay, Klarna, and Affirm. Most stores we audit are missing at least two — checkout conversion bleeds before the cart.
Core Web Vitals in the red
LCP over 3s on mobile, CLS failing, app-bloated themes. the US buyers on 4G at peak commute hours feel it — and so does Google.
“Your US store could be generating 30–50% of its revenue from organic. It's just not structured to.”
The starting point of every EcomOptix SEO audit. Every one of these issues is fixable — none require a platform change. They require an ecommerce marketing agency in the US that treats ecom as a specialist discipline.
91%
of US stores we audit have at least 3 of these 4 issues unfixed. EcomOptix audit data across 100+ US stores.
— How EcomOptix ecommerce SEO works
Four pillars. One ecommerce SEO system.
Built for store revenue.
The same framework we deploy across every engagement — Shopify Plus brand doing eight figures or a WooCommerce scale-up finding its footing. It draws on our ecommerce SEO, Shopify SEO, WooCommerce SEO and ecommerce CRO services.
Pillar 01
Ecommerce Technical SEO
Platform-specific technical SEO. We fix what’s silently capping your rankings before we build anything on top.
- Canonical & schema architecture
- Core Web Vitals optimization
- Crawl budget & indexation control
- Faceted & variant duplicates
Pillar 02
Commercial Keyword Architecture
Buying-intent keywords mapped to categories, collections, and products — for US national search demand.
- US keyword mapping
- Category page architecture
- Buyer-intent prioritisation
- Competitor gap analysis
Pillar 03
Category & Product Page SEO
Content built around what the US buyers search before they purchase — mapped to commercial outcomes, not word count.
- Buying-stage content plan
- Category authority content
- AI search visibility (GEO)
- Internal link architecture
Pillar 04
Authority & AI-Search Visibility
Real authority building (no PBNs) plus paid efficiency — we reduce wasted Meta spend while SEO compounds.
- US digital PR & outreach
- Category page link building
- Meta / Google ROAS optimization
- CRO on high-traffic pages
— What happens and when
You'll know what we're doing.
Every single step.
No black box. Every engagement follows the same 90-day deployment model — from the US, for the US.
M1
Month 1 — Foundation
Fix the store. Map the the US opportunity.
Full technical audit of your Shopify or WooCommerce store. US + national keyword universe. Category page architecture. Competitor gap analysis. Paid spend audit. Conversion funnel review.
Technical AuditUS Keyword MapCategory ArchitectureCompetitor AnalysisPaid Audit
M2
Month 2 — Build & Deploy
Category pages live. Rankings start moving.
Category page copy deployed. On-page optimization across products. Technical fixes live. Meta + Google ad restructure. First ranking movements tracked in US-geo SERPs and national US results.
Category Copy LiveSchema DeployedAds RestructuredUS Ranking Movement
M3
Month 3 — Momentum
Organic sessions growing. Revenue attributable.
Category terms moving to page 1–3 across the US and US SERPs. Organic sessions compounding. Attributed organic revenue visible in reports — orders from organic, not just sessions.
Page 1–3 RankingsOrganic Revenue LiveLink Acquisition Active
M4+
Month 4 Onwards — Compound
Traffic compounds. Paid dependency reduces.
Every ranking, link, and piece of content compounds. Organic share of revenue grows. Some US clients cut Meta spend 30–45% without revenue loss by month 6.
Compounding TrafficReduced Ad DependencyQuarterly Strategy Reviews
— What you get
Everything included.
Nothing hidden.
No lock-in contracts. No “that’s an add-on”. Every EcomOptix the US ecommerce marketing engagement includes all of this.
Technical Ecom SEO
- Full technical audit + prioritized fixes
- Platform-specific canonical architecture
- Core Web Vitals optimization
- Product + category schema
- Faceted & variant duplicates
Keyword & Content
- the US + US + national keyword universe
- Category-level architecture plan
- Competitor gap analysis
- Category + product page copy
- Monthly buyer-intent content
Authority & Paid
- AU-market link acquisition
- Digital PR for US brands
- Meta + Google ad restructure
- ROAS optimization
- AI search visibility (GEO)
Reporting & Strategy
- Revenue-attributed reporting (orders)
- Live dashboard — no monthly PDFs
- Fortnightly US-focused strategy call
- US + national ranking tracking
- Quarterly strategic review
— Real client results
We track revenue.
Not just the US rankings.
Indicative outcomes from real US-focused ecommerce engagements. Individual results vary by store, category, and competition.
Fashion · Shopify Plus · the US CBD
$188K
In attributed organic revenue in the first 90 days. Store had zero meaningful organic at engagement start. Category pages rebuilt from scratch.
the US CBD fashion · $50K–$120K/month
Wellness · Shopify · Eastern Suburbs
+312%
Organic traffic growth in 6 months. A wellness DTC brand. Collection pages moved from page 4–5 to page 1 for primary US buying-intent keywords.
Eastern Suburbs wellness · ongoing retainer
Homewares · WooCommerce · US
40%
Reduction in Meta ad dependency in 4 months. Monthly Meta spend reduced from $18K to $10.8K while maintaining the same revenue.
Homewares brand · 6-month engagement
Figures are indicative of results across client accounts. No specific ranking or revenue outcome is guaranteed.
— Is this right for your store?
We only take on ecommerce brands
we're confident we can grow.
✓ This is for you if...
- You run a the US ecom brand doing $30K–$300K/month
- You're spending $3K+ on Meta + Google and want less dependency
- Your category pages aren't ranking in US for buying terms
- You've had a agency give you blog posts and nothing else
- You want reporting tied to revenue, not sessions
✗ This is NOT for you if...
- You need revenue this week — SEO is a 90-day+ investment
- Your store does under $10K/month — the ROI maths won't work yet
- You want guaranteed page 1 rankings in 30 days
- You only want paid ads and nothing else
- You won't share GSC, GA4, and store admin
— How we compare
Specialist ecommerce SEO agency
vs generalist vs in-house.
What matters for ecommerce SEO
EcomOptix
Generalist Agency
In-house Team
Ecom-only specialisation
✓
✗
Partial
Platform-specific (Shopify / Woo)
✓
✗
Depends
Revenue attribution (orders, not sessions)
✓
✗
✓
US-focused, ET aligned
✓
Maybe
✓
SEO + Paid + CRO integrated
✓
Siloed
✗
AI search visibility (AIO, ChatGPT)
✓
✗
✗
No lock-in contracts
✓
✗
N/A
Typical monthly cost ($30K+/mo brand)
$3.5K+
$5–15K
$10K+
— What clients say
100+ verified reviews.
From US ecommerce brands.
★★★★★
Two US agencies before EcomOptix gave me traffic reports. EcomOptix gave me revenue reports. By month 4, organic was 28% of our total revenue.
Laura K.
Founder · the US Fashion · Shopify Plus
★★★★★
They explained what was broken in our first SEO audit and I immediately understood why two previous agencies had failed. Six months in, category pages on page 1 for every major US keyword.
Marcus R.
CEO · Eastern Suburbs Supplements · Shopify
★★★★★
US-focused, ET aligned, specialist in ecom. That’s what I wanted — not another generalist in the CBD pitching me their B2B SaaS playbook.
Amanda C.
Owner · Homewares Brand · WooCommerce
100+ verified five-star reviews · Top Rated Plus · 100% Job Success
— Explore our other services
Ecommerce SEO,
across every market.
We work with ecommerce brands across the United States and Australia. Explore the specialist services we deploy on every engagement — or find your market below.
Other locations we serve
Ecommerce SEO expertise
Ecommerce SEO built for revenue, not rankings reports
As a specialist ecommerce SEO agency, we help US online stores turn organic search into a predictable revenue channel — not a monthly gamble on paid ads. Most ecommerce SEO services sell blog content. We rebuild the pages that carry real commercial intent: your categories, collections and product pages.
Category & product page SEO that converts
Your category pages are the highest-intent pages on your store, and on most sites they’re an image grid with no copy, no schema and no ranking potential. We map the commercial keywords your buyers actually search, then rebuild those templates so they rank and sell.
Technical SEO that scales with your catalog
Stores break in predictable ways — faceted URL bloat, duplicate variants, thin tag pages and failing Core Web Vitals quietly cap everything above them. We fix the foundations first, whatever your platform, and pair the work with our Shopify SEO, WooCommerce SEO, Magento SEO and ecommerce CRO services.
— Common questions
Ecommerce SEO questions,
answered.
How do you report on results?
Revenue, not vanity metrics. You get organic revenue and orders attributed in GA4, keyword movement on commercial terms, and a clear record of what shipped each month. No 200-page reports nobody reads.
Do you only work with ecommerce brands?
No — we serve US-wide, plus select US and UK brands. But our team is US-focused, so ET alignment, US market understanding, and in-person the US meetings are natural advantages.
How long does ecommerce SEO take to show results?
Most US clients see ranking movement and early organic traffic in months 2–3, with revenue attribution measurable from month 3. Any agency promising page 1 in 30 days isn’t telling you the truth.
Which ecommerce platforms do you work with?
Yes — both. Most US brands we work with are on Shopify, Shopify Plus, or WooCommerce. We also handle Magento, BigCommerce, and headless builds.
How much does ecommerce SEO cost?
Engagements start from $3,500 USD/month for ongoing retainers and $9,500 USD for a 90-day deployment, for brands doing $30K–$300K/month.
Do you handle content as well as technical SEO?
Yes. Most engagements include Meta + Google ad restructure and ROAS optimization. The goal isn’t to kill paid — it’s to make it efficient while SEO reduces dependency over time.
Free · No obligation · You keep the audit
Get a free growth diagnosis
for your the US ecom store.
We’ll audit your US store’s technical SEO, map your biggest category page opportunities, and show you what your the US competitors are ranking for that you aren’t — with no obligation.
Takes 30 minutes. US-hours team. You keep the audit regardless.
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Most stores see ranking movement within 60–90 days. Revenue compounding builds as authority strengthens.
No ethical agency can guarantee rankings. We guarantee structured execution and measurable progress.
We avoid direct competitors within the same niche.
We typically work with brands generating $30K+/month or those aggressively scaling.
Minimal. We handle strategy and implementation. Your team provides product insight when required.
