Shopify vs Etsy: Which Is Better for Selling Online?
A practical comparison of fees, traffic, SEO, branding, customer relationships, and growth. Short…
Platform SEO
Industry SEO
Strategy & Conversion
Development
Not sure which service fits your store?
30-min founder-led call. We'll audit your store and recommend the right path. No sales pressure.
We help US Magento and Adobe Commerce retailers doing $50K–$500K/month cut crawl waste, rank category pages, and turn a heavy enterprise platform into a compounding organic revenue engine.
Magento Stacks We Support
+58%
Avg organic traffic growth
across Magento clients
62%
Crawl waste eliminated
avg across audits
90%
Client retention rate
avg 6+ month engagements
Magento will happily generate hundreds of thousands of crawlable URLs, serve duplicate products across categories, and ship a 4-second TTFB — all with default settings. Generalist agencies treat it like Shopify with extra steps, and the rankings never come.
Every filter combination on your store have climbed 40–70% in the last 24 months. Retailers that only buy clicks watch margins disappear — and most agencies’ answer is “spend more.”
“We had 340,000 URLs indexed and 200 that mattered. Nobody could tell us why.” — Magento Retailer, Midwest
Most agencies pitch Magento, B2B SaaS, and local services with the same playbook. Layered navigation, indexation control, and enterprise catalog SEO are a specialist discipline.
“Our previous agency had 40 clients and no Magento developer.” — Adobe Commerce Retailer, Southeast
Magento retailers spend $200K+ on gorgeous catalog pages with zero body copy, zero structured data, and zero ranking potential. Looks good in a portfolio. Doesn’t sell organically.
“We replatformed to Magento and organic dropped 34%. Nobody planned the redirects.” — Enterprise Retailer
Every filter combination can spawn a crawlable URL. Google spends its crawl budget on parameter pages while your money categories go unvisited for weeks — and rankings stall for reasons no content plan will fix.
Most Magento stores rank for their brand name and little else — not the category terms that drive revenue. Organic only reaches people who already know them.
The same product lives under three categories and Magento serves it at three URLs. Without canonical discipline they compete with each other, split signals, and none of them ranks.
Magento is heavy by default. Without Varnish, Redis and a tuned frontend, TTFB drifts past a second and LCP past 3s — mobile buyers leave, and Core Web Vitals drag the whole catalog down.
“Your Magento store could be earning far more of its revenue from organic search. It's just not structured to.”
The starting point of every EcomOptix Magento audit. Every one of these issues is fixable — none require a platform change. They require a Magento SEO agency that treats indexation as a specialist discipline.
91%
of Magento stores we audit have at least 3 of these 4 issues unfixed. EcomOptix audit data across 100+ ecommerce stores.
The same framework we deploy across every Magento engagement — a 5,000-SKU Magento 2 store or a multi-store Adobe Commerce build. It draws on our ecommerce SEO, Shopify SEO, WooCommerce SEO and ecommerce CRO services.
Layered navigation, duplicate URLs, crawl waste and indexation bloat. We fix the platform-level issues that cap Magento rankings.
Buying-intent keywords mapped to your category tree, subcategories and product sets — at enterprise catalog scale.
Thousands of SKUs need structure, not hand-written pages. We template category copy, product data and schema so quality scales with the catalog.
Real authority building (no PBNs) plus local visibility — so showroom searches and national demand both convert.
No black box. Every Magento engagement follows the same 90-day deployment model.
Full technical audit of your Shopify or WooCommerce store. Full category keyword universe. Collection page architecture. Competitor category gap analysis. Paid spend audit. Conversion funnel review.
Collection page copy deployed. On-page optimization across products. Technical fixes live on production. Google Shopping feed alignment. First ranking movements tracked in national results.
Collection terms moving to page 1–3 in national SERPs. Organic sessions compounding. Attributed organic revenue visible in reports — orders from organic, not just sessions.
Every ranking, link, and piece of content compounds. Organic share of revenue grows, and paid dependency drops — without the revenue drop retailers fear when they cut spend.
No lock-in contracts. No “that’s an add-on”. Every EcomOptix Magento SEO engagement includes all of this.
Indicative outcomes from real ecommerce engagements. Individual results vary by store, category, and competition.
Adobe Commerce · Enterprise
In attributed organic revenue in the first 90 days. Store had zero meaningful organic at engagement start. Category pages rebuilt from scratch.
Adobe Commerce · $50K–$120K/month
Magento 2 · Hyvä · Nationwide
Organic traffic growth in 6 months. US Adobe Commerce retailer. Collection pages moved from page 4–5 to page 1 for primary buying-intent keywords.
Magento B2B · ongoing retainer
Magento B2B · Multi-store
Reduction in Meta ad dependency in 4 months. Monthly Meta spend reduced from $18K to $10.8K while maintaining the same revenue.
Magento 2 · 6-month engagement
Figures are indicative of results across client accounts. No specific ranking or revenue outcome is guaranteed.
★★★★★
Two agencies before EcomOptix gave me traffic reports. EcomOptix gave me revenue reports. By month 4, organic was 28% of our total revenue.
Laura K.
Founder · Adobe Commerce Retailer
★★★★★
They explained what was broken in our first audit and I immediately understood why two previous agencies had failed. Six months in, our collection pages rank on page 1 for our biggest category terms.
Marcus R.
CEO · Magento 2 Retailer
★★★★★
A team that actually understands Magento — indexation, layered navigation, huge catalogs. That’s what I wanted, not another generalist pitching me their B2B SaaS playbook.
Amanda C.
Owner · Magento B2B · Multi-store
100+ verified five-star reviews · Top Rated Plus · 100% Job Success
Magento is our specialty, but not our only one. Explore the other store types we rank — or the specialist services we deploy on every engagement.
As a specialist Magento SEO agency, we work on the platform most agencies quietly avoid. Magento and Adobe Commerce are powerful, but they generate URLs faster than Google will ever crawl them — and default settings actively work against rankings. Magento SEO services are a technical discipline first: control what gets indexed, then earn the rankings the catalog deserves.
Enterprise catalogs hide their best opportunities in the category tree. We map commercial demand to your Magento category and subcategory structure, rebuild those pages with real copy instead of a bare product grid, and ship product, breadcrumb and offer schema across thousands of SKUs programmatically — not page by page. It builds directly on our ecommerce SEO and Shopify SEO work.
Layered navigation is where most Magento SEO dies: every filter combination spawns a crawlable URL until Google is spending its budget on ?color=blue&size=10 instead of your category pages. We control which facets are indexable, fix canonicals on products that live in multiple categories, and clear the duplicate and thin pages competing with each other. Then we attack TTFB, caching and Core Web Vitals, which lifts rankings and conversion together — the same principle behind our conversion rate optimization work.
Yes. Yes. Magento and Adobe Commerce are core specialties — we work on Magento 2, Adobe Commerce, Hyvä frontends and Magento Cloud, including B2B and multi-store setups. We don’t run the same playbook we’d use for a t-shirt store.
No — we work across ecommerce, but Magento is where we’re strongest technically. That specialization means we already know your indexation traps, your performance ceiling, and where the crawl budget is going.
Most Magento clients see ranking movement in months 2–3, with revenue attribution measurable from month 3. Indexation fixes often move first, so month 6 looks very different from month 3. Any agency promising page 1 in 30 days isn’t telling you the truth.
Yes — all of them. We work across Magento 2, Adobe Commerce, Hyvä frontends and Magento Cloud — including B2B, multi-store and headless builds.
Engagements are scoped to your catalog size and competition — from a one-time technical audit and roadmap to an ongoing retainer. We work with US Magento retailers doing $50K–$500K/month.
Yes. Most Magento engagements include Google Shopping feed alignment and Shopping feed optimization. The goal isn’t to kill paid — it’s to make it efficient while SEO reduces dependency over time.
We’ll audit your Magento store’s technical SEO, map your biggest collection page opportunities, and show you what competitors rank for that you don’t — with no obligation.
Takes 30 minutes. US-based team. You keep the audit regardless.
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Ready When You Are
We'll audit your store, identify your top 3 revenue leaks, and send back a clear 90-day roadmap. No obligation. No sales script. Founder-led every time.