Privacy Policy

Contents

• 1. Who we are and how to contact us
• 2. Information we collect
• 3. How we use your information
• 4. Our legal bases for processing (UK/EU visitors)
• 5. When we share information
• 6. Cookies and tracking technologies
• 7. Third-party tools we use
• 8. International data transfers
• 9. How long we keep information
• 10. How we protect your information
• 11. Your privacy rights
• 12. Email, SMS and phone communications
• 13. Children’s privacy
• 14. Changes to this policy
• Questions about your privacy?

1. Who we are and how to contact us

EcomOptix Private Limited is the data controller responsible for the personal information described in this policy.

• Company: EcomOptix Private Limited
• Website: ecomoptix.com
• Privacy contact: marketing@ecomoptix.com
• Contact form: ecomoptix.com/contact

If you have any question about this policy or how we handle your information, contact us using the details above and we will respond within a reasonable period.

2. Information we collect

We only collect information we genuinely need. Depending on how you interact with us, this may include:

a) Information you give us

• Contact details — name, email address, phone number
• Business details — company name, website URL, industry, platform (Shopify, WooCommerce, Magento, BigCommerce), approximate revenue range
• Enquiry details — the services you are interested in and anything you tell us about your goals or current situation
• Booking details — preferred times and time zone when you schedule a call

b) Information we collect automatically

• IP address, approximate location (city or country level), browser type, device type and operating system
• Pages viewed, referring URL, time on page, clicks and other on-site interactions
• Cookie identifiers and similar technologies (see section 6)

c) Client account data

If you become a client, you may grant us access to your analytics, search, advertising, ecommerce platform or hosting accounts so we can deliver the work. We access these only to perform the services you have engaged us for, and we never use client data for any other purpose.

We do not knowingly collect special category data (such as health, biometric or political information) and ask that you do not send it to us.

3. How we use your information

We use personal information for the following purposes:

• Responding to enquiries — answering your questions and preparing the audit, proposal or quote you requested
• Delivering our services — carrying out SEO, CRO, development and paid media work, and reporting on it
• Account management — scheduling calls, sending updates, invoicing and support
• Marketing — sending case studies, insights and offers where you have consented or where we have a legitimate interest, always with a one-click unsubscribe
• Improving our website — understanding which pages and content are useful so we can improve them
• Security and fraud prevention — protecting our website, systems and clients from misuse
• Legal compliance — meeting tax, accounting and other legal obligations

We do not use your personal information for automated decision-making that produces legal or similarly significant effects.

4. Our legal bases for processing (UK/EU visitors)

Where the UK GDPR or EU GDPR applies, we rely on the following legal bases:

• Consent — for marketing emails and non-essential cookies. You can withdraw consent at any time.
• Contract — to provide the services you have engaged us for and to manage that relationship.
• Legitimate interests — to respond to business enquiries, improve our website and services, and keep our systems secure. We balance these interests against your rights.
• Legal obligation — where we must keep records for tax, accounting or regulatory purposes.

5. When we share information

We do not sell, rent or trade your personal information. We share it only in these situations:

• Service providers who help us operate — website hosting, email delivery, CRM, analytics, scheduling and payment processing. They act on our instructions and are bound by confidentiality obligations.
• Professional advisers such as accountants or lawyers, where necessary.
• Legal requirements — where we are required to disclose information by law, court order or a valid request from a public authority.
• Business transfer — if our business is sold or reorganised, information may transfer to the new owner under the same protections.

Where we work as a white-label partner for another agency, we treat their client information as strictly confidential and never contact their clients directly.

6. Cookies and tracking technologies

Our website uses cookies and similar technologies to make the site work, understand how it is used, and measure our marketing.

• Strictly necessary cookies — required for the website to function. These cannot be switched off.
• Analytics cookies — Google Analytics and Google Tag Manager, used to understand which pages people visit and how they navigate the site.
• Advertising cookies — used by advertising platforms such as Meta (Facebook) and Google to measure campaign performance and show relevant ads.
• Functional cookies — remember preferences such as region so the site behaves consistently.

You can control or delete cookies through your browser settings, and you can opt out of Google Analytics using Google’s opt-out browser add-on. Blocking some cookies may affect how parts of the site work.

7. Third-party tools we use

We use a small number of established providers to run our website and business. Each has its own privacy policy:

• Google (Analytics, Tag Manager, Ads, Search Console) — website measurement and advertising
• Meta (Facebook, Instagram) — advertising and campaign measurement
• CRM and marketing automation — storing enquiries, scheduling calls and sending email or SMS you have opted into
• Website hosting and security providers — serving and protecting ecomoptix.com
• Payment processors — handling invoices and payments. We do not store your full card details.

Our website also links to third-party sites. We are not responsible for their privacy practices and encourage you to read their policies.

8. International data transfers

We work with clients and providers in several countries, so your information may be transferred to and processed outside your country of residence, including in India, the United States, the United Kingdom, the European Union and Australia.

Where we transfer personal information out of the UK or EEA, we rely on appropriate safeguards such as the UK International Data Transfer Agreement or the European Commission’s Standard Contractual Clauses, together with additional measures where required.

9. How long we keep information

We keep personal information only as long as we need it:

• Enquiries that do not become clients — up to 24 months, then deleted or anonymised
• Client records — for the duration of the engagement and up to 7 years afterwards, where required for tax and accounting
• Marketing subscribers — until you unsubscribe, and for a short period afterwards to honour your opt-out
• Website analytics — according to the retention settings of the analytics platform, typically 14 months

When information is no longer needed, we delete it securely or anonymise it so it can no longer identify you.

10. How we protect your information

We apply organisational and technical measures appropriate to the information we hold, including:

• Encrypted connections (HTTPS) across our website
• Access limited to team members who need it to do their work
• Strong authentication on business systems and client account access
• Regular review of who has access to client accounts, with access removed at the end of an engagement

No method of transmission or storage is completely secure. If we become aware of a breach affecting your personal information, we will notify you and the relevant regulator where the law requires it.

11. Your privacy rights

Depending on where you live, you may have some or all of the following rights:

• Access — ask for a copy of the personal information we hold about you
• Correction — ask us to correct information that is inaccurate or incomplete
• Deletion — ask us to delete your information where there is no ongoing legal reason to keep it
• Restriction and objection — ask us to pause or stop certain processing, including direct marketing
• Portability — receive your information in a structured, commonly used format
• Withdraw consent — at any time, without affecting processing carried out before you withdrew it

UK and EU residents may complain to their supervisory authority, such as the UK Information Commissioner’s Office (ICO).

California residents have the right to know what personal information is collected, to request deletion or correction, and to opt out of the sale or sharing of personal information. We do not sell or share personal information as those terms are defined under the CCPA/CPRA, and we will not discriminate against you for exercising your rights.

Australian residents may complain to the Office of the Australian Information Commissioner (OAIC) if you believe we have breached the Australian Privacy Principles.

To exercise any right, email marketing@ecomoptix.com We may need to verify your identity before we act on your request.

12. Email, SMS and phone communications

When you submit a form, download a resource or book a call, you consent to us contacting you about your enquiry. With your consent we may also send marketing emails or SMS containing insights, case studies and offers.

You can opt out at any time by clicking unsubscribe in any marketing email, replying STOP to an SMS, or emailing us. We will still send essential messages relating to work we are doing for you.

13. Children’s privacy

Our website and services are intended for businesses and are not directed at children. We do not knowingly collect personal information from anyone under 16. If you believe a child has provided us with information, contact us and we will delete it.

14. Changes to this policy

We may update this policy to reflect changes in our practices, technology or the law. The date at the top of this page shows when it was last updated. If we make a significant change, we will take reasonable steps to notify you, such as a notice on this website or an email.

Please review this page periodically to stay informed about how we protect your information.

Questions about your privacy?

If you have a question about this policy, want a copy of your data, or believe your privacy has been affected, contact us and we will respond promptly.

• Company: EcomOptix Private Limited
• Email: marketing@ecomoptix.com
• Website: ecomoptix.com
• Contact form: ecomoptix.com/contact