White label development your agency ships as its own.
Your clients need builds you can’t staff. Ship them under your brand anyway.
Ecommerce development capacity is the hardest thing for an agency to scale: senior Shopify and WooCommerce engineers are expensive to hire and idle between projects. We are that bench, under your brand — your project manager, your client relationship, our engineers, NDA from day one.
Why agencies leak ecommerce revenue.
Every one of these is a capacity problem wearing a different costume. A white label bench removes all five at once.
Declining work you could sell
Ecommerce builds land in your pipeline and you pass, because the bench is not there.
Revenue walks to a competitor who may take the whole account with it.
Hiring for lumpy demand
Two builds this quarter, none next — but a senior Shopify engineer costs salary every month.
You carry idle payroll or burn out the one developer you have.
Freelancer roulette
Each project staffed from scratch with unknown contractors of unknown standards.
Quality varies per project, and your brand absorbs every miss.
Estimates without engineers
Scoping ecommerce builds without senior technical review.
Projects win on numbers that delivery cannot hit, and the margin dies in overruns.
Support cliffs after launch
The contractor who built it has moved on; the client’s bugs are now yours alone.
Post-launch support erodes the relationship the build was meant to cement.
A senior bench behind your brand.
The same engineering we sell directly — theme builds, custom features, rescues, performance — delivered through your agency, with artefacts built for your client relationships.
NDA-backed invisibility
Contracts that keep your clients yours and our name off everything, permanently.
Shopify & Woo builds
Theme builds, rebuilds and custom features in clean, documented, version-controlled code.
Pre-sale technical support
Scoping, estimates and technical proposals under your brand — before the deal is signed.
Flexible engagement
Per-project for builds, monthly retainer for ongoing capacity — scale either way.
Rescues & emergencies
Broken themes, failed builds, departed developers — absorbed quietly under your name.
Agency-ready reporting
Progress and delivery reports formatted for your PM to forward, not translate.
Built for agencies — not for everyone.
Agencies with ecommerce clients
Your book has Shopify and WooCommerce retainers your generalist bench cannot serve at specialist depth.
Agencies scaling without payroll
Win the retainer first, add the capacity second — slots flex monthly with your pipeline.
Agencies protecting their brand
NDA-backed delivery under your logo, because one burned client costs more than any margin saved.
How the partnership runs.
Define the engagement
Platforms, capacity and standards agreed; NDA signed before anything else.
Join your workflow
Your project tools, your ticket format, your communication rhythm — we adapt to you.
Deliver under your brand
Senior engineering shipped through your PM, documented to your client’s ownership.
Stay behind launches
Post-launch support under the same cover, so your client never feels a cliff.
Flex with your pipeline
Add capacity when you win, release it when you don’t — no idle bench either way.
How the partnership works, layer by layer.
NDA & onboarding
Standards and confidentiality agreed before any client work starts.
Your branding
Your logo on the reports, proposals and deliverables — always.
Our delivery
A senior ecommerce bench doing the actual work behind your name.
Monthly flex
Capacity scales up and down with your pipeline, month by month.
Figures from live client accounts.
We publish numbers only after clients sign them off — no borrowed screenshots, no invented percentages. What you can verify today:
How our white label development compares to a typical agency.
White label promises are easy to make on a sales call. These are the ones we put in the contract.
| What matters | Typical agency | EcomOptix |
|---|---|---|
| Delivery | Offshore vendors you cannot inspect | A senior ecommerce bench under NDA |
| Branding | Their name creeps onto the work | Your logo on every artefact, always |
| Client contact | They talk to your clients | Only through your PM — invisible |
| Ownership | Lock-in and hidden dependencies | Your client owns everything, contractually |
| Capacity | Fixed minimums either way | Scale slots monthly with your pipeline |
Chosen for the work, kept for the results.
★ Top Rated Plus on Upwork · 96% Job Success · 4.9 from 30 client ratings
Senior strategists only
The people who plan your strategy do the work. No handoffs down a ladder, no juniors learning on your store.
Revenue-first reporting
Live dashboards tie every ranking to orders and dollars — measured against a baseline set before work begins.
No lock-in contracts
We earn the next month by delivering this one. Everything we build is documented and stays yours.
US business hours
Questions asked in the morning get answered the same day, with your strategist reachable through your workday.
What agency owners ask before outsourcing Shopify and WooCommerce builds.
What is white label web development?
White label web development is building websites that another agency sells and delivers as its own work. The developer writes the code; the agency keeps the client, the contract and the margin. For ecommerce, that means Shopify and WooCommerce themes, features and fixes shipped under the agency’s brand.
Do you work with Shopify and WooCommerce builds?
Yes, both. On Shopify and Shopify Plus we build Online Store 2.0 themes, custom sections and checkout extensions. On WooCommerce we handle child themes, custom plugins, HPOS-compatible changes and payment or shipping integrations. Magento, BigCommerce and headless builds are assessed at scoping, and we decline any we would be learning on.
Can everything be delivered under my agency’s branding?
Yes. Proposals, estimates, release notes and handover documents go out in your template with your logo. Commit messages and code comments carry no EcomOptix reference, and if a client call needs a technical voice, we join under your domain as your team. Our name appears nowhere your client can see.
Do you sign NDAs for white label development work?
Yes, before any scoping or store access. The NDA is mutual and includes a non-solicitation clause, so we cannot approach any client you introduce, during the partnership or after it ends. Ask every development partner on your shortlist for both in writing before you grant access to a client store.
What happens if I need to scale delivery up or down monthly?
You change capacity at the monthly review. Retainer partners add developer time when a build is won and release it in quiet months, with no minimum commitment on hours they may not use. One-off builds run as fixed-scope projects, so a single launch never locks your agency into a retainer.
How does white label development pricing work for agencies?
Builds are priced as scoped projects and ongoing capacity as a flat monthly retainer, month to month, in Australian dollars, quoted after we have seen the store and the brief. Template count, integrations, data migration and the support window move the number, and you set your client’s price. The usual first step is a free growth analysis of the client store.
Can you rescue a broken ecommerce site launch under our brand?
Yes, quietly. We take access through your agency, review the code the previous developer left, stabilise checkout and the templates losing orders first, then clear the remaining defects in priority order with release notes your PM can send. The client hears only from your team throughout the rescue.
Your agency sells it. We build it. Clients never know.
Senior Shopify and WooCommerce development under your brand: your tickets, your deadlines, our developers. Tell us what you need built and get capacity and pricing — usually within one business day.
What you get, free
- A recorded video teardown of your store
- A revenue-leak map ranked by impact
- The first three fixes, in about three business days
Your brand on everything · NDA standard · No lock-in